The world of VERALAB is authentic, sincere, solidarity-based, and clusters around values such as respect for the environment, inclusiveness and transparence.
VERALAB was born from the determination of Cristina Fogazzi. The adventure started in a small beauty centre in Milan in 2010, which quickly became a reference point for every woman in search of accurate treatments and sincere promises.
Precisely because of the latter, Cristina decided to open the blog L’estetista Cinica (The Cynical Beautician), hitting the social world straight at the heart, supported by the affection and loyalty of her followers, ironically called Fagiane (Pheasants).
Listening to women and their needs without caging them in unrealistic beauty stereotypes, gave her an extra push: 2015 saw the birth of VERALAB, the brand of products for the face and body, faithful to the frank and irreverent spirit of its creator.
The world of VERALAB is authentic, sincere, solidarity-based, and clusters around values such as respect for the environment, inclusiveness and transparency. The cosmetic products offered respect the health of all skin types and the environment, and their production is entrusted to professionals in the sector, strictly Made in Italy. It is no coincidence that the brand’s strengths lie in its ability to create trends and bring novelty to the market, not only in terms of sustainability but also thanks to the countless initiatives devised to involve and raise awareness of specific environmental and social issues.
Nowadays, the VERALAB world has about fifty employees, most of them women; and thanks to the visibility and credibility it has acquired over the years, it carries out countless socio-cultural initiatives both by collaborating with non-profit associations and organizations – such as Oxfam, Pangea and Differenza Donna – and by promoting Italian culture through projects just like Bellezze al museo with the aim of bringing cultural institutions closer to a public that is not usually one of their regular visitors.
VERALAB’s dream is therefore to become a great experience rather than a company, with the intention of living in an inclusive, colorful and jovial world in which respect and solidarity become indispensable values to be able to live peacefully while respecting the environment and people.