93775 – ENGLISH FOR CORPORATE COMMUNICATION
ACADEMIC YEAR 2022/2023
ABOUT
Learning outcomes
The course introduces students to English for business. By the end of the course students are able to: understand the main ideas and structure of different types of texts in the field of economics and management, acquiring a nuanced reading vocabulary; use the language effectively to produce clear and incisive texts on topics related to economics and management; expand their ability and accuracy in communicating effectively in English on business-related topics.
Course contents
The contents will be treated starting from the keywords of business communication and personal communication
I. Personal Communication
How to define a personal mission statement
Tools for interpersonal professional communication (presentation, email, blog, social networks, press releases)
An integrated approach
II. Business Communication
What is Corporate Communication
How to prepare a Corporate Communication Plan
What are CSR & Sustainibility and how affect corporate communication