Combining Italian Fashion and Excellence in Sportswear and Lifestyle.

Diadora is a clothing and footwear company that has brought Italian fashion and excellence in the sportswear and lifestyle industry. Since its foundation in 1948 in Caerano di San Marco, the company has fully dedicated to high quality standard, meticulous attention to detail and the use of avant-garde materials. Diadora’s stakeholders build their life philosophy around sport and active living : its motto is “overcoming limits and keeping up with dreams “. In order to respect this slogan, the company strongly believes in creativity, craftsmanship, versatility and continuous improvement. Each one of these values has made Diadora a well-known brand in Italy, with the objective to be recognized more and more around the world.

Diadora considers sustainability as an integral factor of its business. The brand has been recently awarded for sustainability performance by Ecovadis with two gold medals in 2019 and 2020 and a platinum medal in 2021, placing itself in the top 1% of 75000 companies valued by the platform. Furthermore, Diadora contributes to the United Nations 2030 Agenda for Sustainable Development, supporting the initiative in many different ways, such as:

  • providing the highest level of physical, mental and social wellness of its 194 employees
  • ensuring equal opportunities to the entire work group
  • implementing tools to control and reduce the environmental impact of the headquarters (use of photovoltaic panels and LED lamps, less plastic and water waste)
  • launching a reshoring project in order to relocate part of the production chain in Italy and strengthen the value of “Made in Italy” in its industry
  • reducing the use of raw materials during the production, monitoring the use of chemical substances, limiting plastic consumption in packaging
  • establishing partnership with social and environmental association like Agevolando and Parco Natura Viva

This set of factors (and many more proofed by the company itself) demonstrates Diadora’s engagement in sustainability and its commitment in bringing “Made in Italy” excellence to the world.