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A great example of sustainable development in professional cosmetics.
The origins of a purpose-driven brand
The Davines Group was founded in Parma in 1983 by the Bollati Family. It started as a research laboratory, producing high-end hair care products for renowned cosmetic companies around the world.
The Davines Group was founded to be a company with a positive impact on both people and the environment. There is no aspect of the company’s strategy that is not infused with values that lead to sustainability, which is why, in 2016 Davines Group obtained the B Corp certification. The company is also working on the creation of a B Corp Beauty Coalition to raise the environmental and social standards of the beauty industry.
Although it is a medium-sized company, it manages to influence the big players through its actions. The company uses 100% electricity from renewable sources in its production plants and in its commercial offices around the world.
The Davines’ commitment to biodiversity
One of the hallmarks of the Davines Group approach is the meticulous attention to quality that puts people, the planet, and the community at the heart of every choice.
This B Corp creates its products with 83,6% of ingredients of natural origin and 79,2% highly biodegradable ingredients in its formulas.
The Scientific Garden in the Davines Village in Parma represents the symbol of the values of beauty and sustainability and it is also a place of inspiration, where the scientists study the properties of plants, new essences, and ingredients that underlie the professional formulas created in Davines laboratories.
Circularity for Davines Group
Davines Group avoided 841.3 tons of fossil primary plastic since 2014. Furthermore, in its packaging, the company uses 62.9% recycled or bio-based plastic.
Thanks to Plastic Bank, 100 tons of marine plastic have been recovered, and from 2022, to improve its impact, the group has decided that for every product sold, the same amount of plastic will be removed from the environment.
To sum up, Davines is fully aligned with green value and therefore acts as a “driver of innovation”, that can lead the market and its competitors in the right direction.
By creating beauty sustainably, the company encourages people to take care of themselves, the environment in which they live and work, and the things they love.
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